H2O Associates, one of Manhattan's top print and interactive design firms, has undergone explosive growth and heart-stopping challenges, while actually improving its overall performance.
As CEO, Jason Dodd explains...
"Since 1999 my company has lived through a merger, recession, 9/11 and its aftermath, incredible highs and terrible lows; yet through it all we have maintained steady growth and thanks to our business management systems, we have never been better organized. During those years we have been ably supported by once:technologies. Systems developed by them have helped us manage our business."
"In college, the emphasis was on design principles. Management of the process was largely ignored. In the early years, like most creative firms, we managed our business by the seat of our pants."
"With help from once:technologies, we have workflow systems in place that give our designers greater control of their projects."
"Keeping track of project details is so simple. Thanks to once:fabrik I can take a hands-off approach to day-to-day activity in the studio. This leaves more time to focus on our clients' needs; and they really notice the difference."
"I trained as a designer, not a manager. Yet with once:fabrik guiding our workflow processes my agency delivers a level of performance usually associated with much larger firms. I really believe that any firm using a manual system has blinders on. The return on investment far outweighs the modest installation cost." Mr Dodd said.