Graystone Group Advertising has specialized in professional recruitment advertising since 1987. Based in Connecticut, with offices in Florida and Texas, it places faculty and staff recruitment advertising for US colleges, universities, hospitals and government departments, including more than 450 U.S. colleges.
Graystone's business model is unique in that they charge no design or production fees for print advertising. Their revenue comes exclusively from commissions on placement. And with their ability to negotiate price reduction agreements, they reduce the cost of staff recruitment for their clients.
The company has experienced consistent growth year to year through its unique business model that delivers a level of efficiency well above the industry average. They have achieved this through a commitment to continuous process improvement. once:technologies has worked closely with Graystone Group to build and develop management systems that capitalize on evolving technologies and new market needs and opportunities.
Their business relies on fast turnaround and reliable costing. Their complex data management load includes more than 3,000 client contacts, 6,000 media contacts and some 20,000 contract and media rates.
Graystone's President, Mr George Bailey believes that their success is due to their industry specialization, their straightforward approach to business and an easy to understand pricing structure. He is enthusiastic about the opportunities offered by the new system...
"Since 2002, our business has grown dramatically. Our management systems, developed by once:technologies, have continued to grow with us. We're now investing in a new generation of software based on once:radix that will allow us to capitalize on changing market demand. We believe this move is essential to manage our continued growth."
"once:technologies has been an essential partner in our business. I am delighted that their new system is ready to take us to the next level." Mr Bailey said.